paid to drive

"Paid-to-drive programs were very popular five to 10 years ago. Gas was cheaper, and people were spending more time on the road. There were plenty of Web sites devoted to these programs, including many fee-charging sites that acted as a middleman and promised to connect willing drivers with companies seeking vehicles for their ads. Then, fuel prices spiked and people weren’t spending as much time in their cars, Clarke says. At the same time, online advertising became the rage."

Here’s the basic premise of the “paid to drive” concept: A company seeks people — regular citizens, not professional drivers — to go about their normal routine as they usually do, only with a big ad plastered on their car. The ads are typically vinyl decals, also known as “auto wraps,” that almost seem to be painted on the vehicle, and which often cover a large portion of the car’s exterior surface.

The car owner is then compensated, usually a few hundred dollars per month, which is essentially a “rental” payment for letting the company use that space. In the past, there’s also been a “free car” version of this concept. The company provided the driver with a new, prewrapped car. In this situation, the drivers usually didn’t get any cash; their payment amounted to the free use of a new car.